Do you sometimes wonder what the world’s economy would be like in the next 5 decades?
With the current increase in artificial intelligence, digital transformation is leading to a drastic change in the Traditional workspace – increasing the need for digital skills development.
After the pandemic, there has been a rapid shift from the Traditional business model to the more advanced and sophisticated digital model. This, of course, has prompted the need for proficient soft skills such as digital marketing, coding, and SEM, to make marketing more efficient.
As the digital workspace keeps advancing, most job models are becoming obsolete. This means most of the skills you hold so dearly will soon be replaced with soft skills suited for the new workspace.
To maintain your space with professionalism and relevance, it is crucial to get yourself equipped with the right skill-set to keep you updated with the recent trend.
Technical skills are not limited to the tech industry, your little brand could use a little push from online tools too.
Here are the top 7 digital skills most employers look out for and tips on how to get started.
Digital marketing or online marketing refers to all kinds of marketing funnels that involve the use of the internet to promote brands and enhance connections between potential customers.
These tools include search engines, websites, Social media marketing, email marketing, content marketing, Mobile apps, Facebook ads, and SEO (Search engine optimization).
According to the research conducted by HubSpot, about 77% of customers perform online research about a brand before engaging with the brand. This is because digital marketing uses various strategies to reach customers using specific metrics.
Digital marketing is really broad, so to get started, you need to narrow it down to a particular niche. Do your research. There are lots of free online courses you can take to get yourself equipped as a digital marketer.
Content writing is one of the most in-demand skills employers look out for when hiring. It is the process of creating (writing, editing) and publishing content in a digital format for brand promotion.
Written Contents can be blog posts, landing pages, newsletters, press releases, video or podcast scripts, product descriptions, ebooks or whitepapers, and many more.
According to statistics, 70% of marketers now invest in content marketing. This shows exactly how important content writing is in business marketing.
Regardless of the type of content, content writing demands creativity. However, you can start by learning the basics of creating content by being active on popular blogs and trying out simple tips (posting content) on your social pages.
System programming and coding
Coding and programming are usually referred to as the same thing, but, there is a slight difference. Coding is the use of translated codes to give instructions to computers.
It is an aspect of programming that deals with writing codes that a machine can understand. Programming is therefore the process of creating instructions or outlines that give the computer direction on how to perform specific tasks.
Coding or programming is a technical skill that involves a lot of practice. Tons of programmers are emerging daily, creating websites and applications enhancing digital marketing.
SEO (Search engine optimization)
SEO which stands for search engine optimization, is the process of increasing the quality and quantity of traffic on a website search engine usually Google to increase site visibility. This technique focuses more on organic (unpaid) traffic. SEO operations include keyword research, page optimization, Link building, website optimization, and more.
SEO experts are like coal, a perfect analysis yields top-notch results. No wonder the high demand. Just like content writing, there are lots of sites offering free classes on SEO, the most popular are HubSpot, Google, and Skilled-up. Constant practice is all you need to be a pro.
Product design is the step-by-step process of developing products that meet customers’ needs. This is done by defining the problems encountered by users and providing creative solutions for these problems.
Product design is based on creative design thinking; using different tools of design to create solutions that directly solve user’s experience deficiencies. Product design services range from user research to data analysis, UX Designer (user-experience), Motion and animation designer, Graphic design, and prototype, grouped into three categories: System, Process, and interface design.
Social Media Management
Social media management involves activities directed at managing social media platforms, monitoring community engagements, and creating content across various channels to grow a community of customers interested in your product.
Depending on the company, a social media manager may be required to manage various channels of a brand including Facebook, Twitter, LinkedIn, Instagram, etc.
The essence of social media management is to maintain constant interaction with prospective customers and to increase the level of awareness of a particular product. For this purpose, tools like Hootsuite, Sprout Social and Scalable are used for easy navigation of various channels.
An expert in social media management is called a social media manager. To be an expert, you should have a vast knowledge of the socials and possess good communication, creativity, collaboration, and organizational skills.
Digital Project Management (DPM)
Digital product management is the strategic process involved in the production of a digital product to get a perfectly finished product for the market. It involves: Strategic planning, defining goals and objectives, delivering, observing, and refining to deliver digital products that sell with maximum customer satisfaction.
Digital product managers use basic tools to analyze the market, identify fluctuations and make necessary changes. The basic task of a DPM includes Product vision and roadmap development and maintenance, Market, customer, and competitor research, and Market, customer, and competitor research.
As the world makes its advancement in digitalization, there is a rapid demand for basic digital skills. As you have seen from this post, these skills are easy to learn and are accessible even with your mobile phone.